Client Intro:
This accountant was facing the global recession harder than the competitors and had to
get back up again. We chipped in and brought him back in business within 3 months.
Here’s how he performed over 3 months:
The Challenges
To build highly targeted cold audiences with no prior data and warming them up into
leads at a low cost.
The Process
- We did extensive audience and competitor research for the client to build the
right audience persona with winning conversion probability. - We coupled that with the lookalikes of the high lifetime value (LTV) audience and
begin our TOF campaign. - With a daily budget of $30/day initially, campaign budget optimization (CBO)
worked wonders in distributing the budget where results were coming from. - Getting 46 ready-to-convert leads in 3 months was no less of a miracle for the
accountant who dropped down to 3-5 low-paying leads a month.
The Results
We successfully booked the client 46 calls at a 63% conversion rate.
With dynamic creative ads, we got the creatives that would convert for the
account for a long time down the road.Our TOF audiences seeded for the other funnel levels too, so the client had the
blueprint of success right in his hands for future use.He was absolutely amazed at the low cost per lead for the high-paying clients,
comparing the results with those of his colleagues.Needless to say, he survived the global recession like it never happened.
