Client Intro: A law firm in Phoenix, AZ.
The Challenges:
- This lawyer-client did not have full control of the site when they signed up with us
- Their site structure was not SEO-friendly at all
- Most of their content was not optimized for any particular keyword
- Their search visibility was almost non-existent
- The law firm had multiple practice areas but the site was unstructured
- They had been burnt by the Indian SEO company
- The site’s mobile load speed was improved significantly
Our Strategy:
- We did an in-depth audit of the site
- Created a detailed plan to follow and got it approved from the client
- In the first phase, we resolved all the structural issues of the site
- We also resolved the technical issues to maximize the search visibility
- We fixed the existing content to include the demanded keywords by the client
- We created fresh, unique, and fully keyword-optimized content to gain maximum visibility
- High-quality backlinks were added periodically to strengthen the overall SEO game
- AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience
The Results:
- This law firm’s website was structured for the best results
- The site gained 193% organic traffic within the first 7 months
- The bounce rate dropped from 96% to 68%
- The site was ranked on the 1st page of Google for 21 competitive keywords
Client Intro:
A Law Firm SEO Case Study. A law firm in Phoenix, AZ needed SEO services to get
more traffic and leads. Learn how we did it in this Law Firm SEO Case Study.
The Challenges
- This lawyer client did not have full control of the site when they signed up with us
- Their site structure was not SEO friendly at all
- Most of their content was not optimized for any particular keyword
- Their search visibility was almost non-existent
- The law firm had multiple practice areas but the site was unstructured
- They had been burnt by the Indian SEO company
- The site’s mobile load speed was improved significantly
Our Strategy
- We did an in-depth audit of the site
- Created a detailed plan to follow and got it approved from the client
- In the first phase, we resolved all the structural issues of the site
- We also resolved the technical issues to maximize the search visibility
- We fixed the existing content to include the demanded keywords by the clien.
- We created fresh, unique, and fully keyword-optimized content to gain maximum
visibility - High-quality backlinks were added periodically to strengthen the overall SEO
game - AMP – Accelerated Mobile Pages were created and implemented for the better
mobile experience
The Results:
- This law firm website was structured for the best results
- The site gained 193% organic traffic within the first 7 months
- The bounce rate dropped from 96% to 68%
- The site was ranked on the 1st page of Google.
Client Intro:
This personal injury lawyer planned to double-down on marketing but wanted to
carefully test digital marketing in a shorter period. We dazzled him with the results in 2
weeks of vigorous testing.
The Challenge
To bring a high number of super-converting leads in a brief time window.
The Process
- We ran in-depth research to find the client the best matching creatives and
assets. - On day 4, we initiated the TOF campaign with multiple ad sets and 10 highly
targeted lookalike and interest-based audiences. - Initially, we gave the CBO campaign a daily budget of $30/day.
- The plan was to gradually increase the budget while consistently shutting down
the low performing ads.
The Results
- The team successfully eared 23 highly targeted leads in 10 days.
- The CPL was under the desired target of 41% (target was $100, but we brought
leads at $59.53) - 2 out of 3 adsets worked really well.
- By the end of week 2, we got 2 winning creatives & 3 winning copies, and a
blueprint of success to base the future campaigns on.
The client did not delay finalizing the contract for long.
